Aston opens Kalimantan hotel and convention centre

Aston International announced the grand opening of the Aston Samarinda Hotel & Convention Center.

Located in the heart of Samarinda’s central business district, the Aston Samarinda Hotel & Convention Center is an international 4 star business hotel serving the region’s growing business travel and conference market as well as domestic leisure travelers. The hotel features 99 modern and comfortable guest rooms and suites, several conference rooms, the largest pillar less ball room in the city with a capacity of up to 1500 guests and Kalimantan’s only indoor swimming pool.

Norbert Vas, VP Sales & Marketing Aston International commented: “During a 4 week soft opening period prior to the grand opening we leveled our average daily occupancy at 90 % which is the fastest and best hotel trading volume development we have ever seen. This shows that the hotel has hit a mark with travelers and that Kalimantan is a growing and increasingly important region experiencing increased demand for international standard hotels“.

Aston has entered Kalimantan one year ago and since then opened an ocean front 4 star hotel and serviced residence in Balikpapan and two 3 star Aston City Hotels in Ketapang and Tanjung. With the Aston Samarinda Hotel & Convention Center Aston is now the largest international hotel group in Kalimantan and has announced further plans for expansion with a large scale 4 star hotel and convention center project in Pontianak as well as the introduction of Aston’s 3 star Quest and 2 star favehotel brands later next year.

About Aston International

Aston entered the Indonesian market in the late nineties and has an underlying portfolio consisting of 35 properties including hotels, condotels, resorts, serviced apartments and boutique villa resorts, of which 25 are operational and 10 under development due to open between now and 2011.

Aston properties currently operate under the 5 star Grand Aston, 4 star Aston, 3 star Aston City and 2 star fave Hotel brands but the company is also developing Luxury Villa resorts under the Royal Kamuela and Kamuela brands and 3 star hotels under the affordable lifestyle Quest Hotel label.

With a proven track record of success, Aston has a very definitive vision of the future – to be universally recognized as the preferred hospitality management company in Asia Pacific.

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